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Thessalonistas
Thessalonistas
identity, illustration, logo, poster, social, typography

Thessalonistas is a public action community based in Thessaloniki. Their aspiration is to help in transforming the urban terrain yielding to a more humane, vital, colorful and more environmental city. This kind of community is in read more

Thessalonistas is a public action community based in Thessaloniki. Their aspiration is to help in transforming the urban terrain yielding to a more humane, vital, colorful and more environmental city. This kind of community is in need of a solid visual identity, simple and understandable by anyone. The usage of the city’s main landmark, the White Tower, as the main figure for everything dealing with Thessaloniki, is an approach we wouldn’t normally consider; In the specific case of the “Thessalonistas”, due to the fact that the shape of the tower is easily recognizable as an indent by everyone, we’ve came with this logo which implies the illustration with the creative use of typography. The black and white posters and flyers can easily be reproduced, without any aesthetic loss, by a photocopy machine keeping the budget low.


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