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Beetroot Identity
Self Initiative Project
graphic design, identity, illustration, print

This project concerned the design of our new corporate identity (cards, folders, envelopes, cd covers). After a long brief, and having in mind that designing for yourself is the most difficult task, we had to decide about the read more

This project concerned the design of our new corporate identity (cards, folders, envelopes, cd covers). After a long brief, and having in mind that designing for yourself is the most difficult task, we had to decide about the ideal visual identity which would communicate our image and reflect our work. Our aim was to create an identity that could cover all design fields of our interest.
In order to communicate information in a clear and direct way, we decided to implement a simple design of clear spaces combined with fluorescent colours different for every application using typographic elements on a firm grid. Considering the design of the personal business cards, we created 10 different illustrations, one illustration for each member of the office. In fact, every card consists of 5 cards joined perforated with each other. Hence, the card user actually cuts out of the stack an 8.5x5.5cm piece in front of the receiver who now owns a part of illustration. Thus, a micro identity is created within the corporate identity, by the cards, the application that concerns the human part of the agency.


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