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Fena Spring Summer 2011
Fena Fashion Stores
campaigns, illustration

“Fena” Fashion stores, approached us to create a series of fashion photography advertisements for their upcoming discounts.
Taking our country’s extremely difficult economic situation as a starting point, and its effect to the consumers, we decided to create read more

“Fena” Fashion stores, approached us to create a series of fashion photography advertisements for their upcoming discounts.
Taking our country’s extremely difficult economic situation as a starting point, and its effect to the consumers, we decided to create a number of compositions that could be reminiscent of Greece’s “good old days” as those were illustrated on the classic –now vintage– tourism promotion posters of the 60’s and 70’s.
We designed a series of classic figures that resemble the prints of those particular eras, combined with solid-colored backgrounds but in contemporary fashion poses, like those we see in shootings and catwalks and then fitted in the modern and highly visible “Fena” sans-serif typography.