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mangel—wurzel.com
Self Initiative Project
e-shop, identity, web

"Mangel—Wurzel is an initiative, a place where creative people practice their skills, a playground where random thoughts can be transformed into real objects. Here, experimentation gets implemented, frees virtuosity and achieves beauty. …or just an online place where read more

"Mangel—Wurzel is an initiative, a place where creative people practice their skills, a playground where random thoughts can be transformed into real objects. Here, experimentation gets implemented, frees virtuosity and achieves beauty. …or just an online place where you can buy stuff you might like."
These are the words that were chosen to describe this online shop. Mangel-wurzel.com is a graphic design oriented e-shop that points this attribute with the extended use of smooth animations and large scale typography. The users can show their appreciation on a product and easily share it on the social networks.
Two teaser versions of the website were created before launching. The first one http://www.mangel-wurzel.com/teaser1/ was an augmented reality application were the user could could see the promotional data reveal before him by holding a printed image on his webcam. The second one http://www.mangel-wurzel.com/teaser2/ playing randomly 5 teaser promotional videos was active only for a couple of days before the official launching.


View video(s) · Launch website
mangel—wurzel.com