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2nd Floor
2nd floor concept store
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2nd FLooR is a showroom which exclusively represents international brands related to new product and innovative design. This website has two important parts. The corporate presentation and the e-shop that you can actually purchase the products of the read more

2nd FLooR is a showroom which exclusively represents international brands related to new product and innovative design. This website has two important parts. The corporate presentation and the e-shop that you can actually purchase the products of the company. For the first part unlike other websites of similar content that are based on a picture gallery, we emphasized in the navigation part. We achieved that by taking advantage of the typography which describes at the same time the content of the website. The imagery of the furniture and objects was used as the perfect set to accommodate the huge type and not to be boringly used as another picture gallery. That way the pictures obtain a greater significance comparing to conventional picture gallery and at the same time a simple but effective navigation tool is created by the type. The 2nd part had to combine the atmosphere of the brand with the functionality and the commercial needs of an e-shop. Flash technology was used in order to sustain the visual identity of the project such as typography and smooth animations.


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2nd Floor