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Zil Little Monsters
branding, campaigns, illustration, installation, logo, print

ZIL is a brand for children’s clothes. Designing for their visual identity we came up with lots of different illustrated little monsters made with mixed media (hand-drawn and digital). The technique and the visual sense they have, provide read more

ZIL is a brand for children’s clothes. Designing for their visual identity we came up with lots of different illustrated little monsters made with mixed media (hand-drawn and digital). The technique and the visual sense they have, provide the notion of childhood, the careless and with the balloons and the funny words they contain demonstrate the fun part of the identity. The balloon element was adopted for the logo at first, which is designed as an ambigram, especially to remind and resemble with balloons of comic books and childhood heroes. The 3d applications of the illustrated monsters brought closer to life and made more vivid the characters themselves. They also found their place in store making the brand’s image stronger.