A series of illustrations were created for the needs of the promotional campaign of the clothes department stores Fena, for the Spring-Summer 09 season. The way to reflect the basic message of the campaign (Depth of style) was to create cutout illustrations for the figures and the elements and then arrange them in a single composition for each need. The compositions were made arranging the elements in different depths and that was the key characteristic for all the applications of the different needs of the campaign, creating this way a coherent and consistent visual language.